Digital Marketing Tools

I’m still actively adding and organizing/labeling these tools and resources. I’ve been asked for a list of all the tools and software I use personally and at work so I’m throwing it up before completing the organization of everything.

Here’s a glance at what it looked like before being separated into just resources and tools:

Like I mentioned above, some of these digital marketing tools listed below weren’t created specifically for marketing purposes.

My MOST USED digital marketing tools:

  • Trello – Collaborate, manage projects, and reach new productivity peaks
  • Adespresso – automate testing and optimization of paid social media campaigns on facebook and instagram
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  • Google Search Console – Helps you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results
  • Geru – Simulate traffic, upsells, downsells, & more. Use GERU to figure out (optimize) your funnel numbers before you build
  • SEO Quake –  a free plugin for browsers that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit
  • Screaming SEO Frog – fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites
  • WordPress – Create a free website or build a blog with ease on WordPress.com. Dozens of free, customizable, mobile-ready designs and themes
  • Divi Theme – A complete design framework that allows you to design and customize every part of your website from the ground up
  • SimpleMind – The world leader in cross platform Mind Mapping tools

  • Answer the Public – gives you popular questions to answer in your content and target keywords
  • Google Keyword Planner – gives 1st party data about search volume and other metrics about keywords and phrases you’re thinking of using in marketing campaigns or content
  • Keywords Everywhere – ideate and compare keywords
  • Keywords Surfer – advanced version of keywords everywhere
  • Google Trends – helps find and compare keywords you’re thinking of using and competing online for in SERPs
  • Divi Theme – wordpress theme / site builder
  • Pipedrive – crm (customer relationship management)
  • Ontraport – crm, content and offer flow visualization, page / form builder, email automation
  • Hubspot – crm, landing page / form builder, email automation
  • WordPress – CMS (content management system), page editing and customization
  • Canva – visual content (blog images, icons, logos, etc.) creation
  • Clickfunnels – landing page and funnel builder (I prefer ontraport to clickfunnels because of its robustness and simplicity)
  • IFTTT – integrate and automate with your most used apps (personal but has a business plan for business tools and processes)
  • Zapier – same thing as above but mostly focused on business tools and processes
  • IA Writer – for focused writing (lightweight, minimal, and easy to use)
  • Just Press Record – (IOS only) never let a thought escape you again. Record whenever you are and wherever you are
  • Otter AI – used to record and notate business / leadership meetings
  • Anchor FM – used to record and distribute podcast episodes to all podcast platforms
  • RescueTime – time tracking and url labeling
  • Momentum – a home screen that appears whenever a browser tab gets opened on any of your devices
  • Day 1 – (IOS only) my favorite journal app of any by far
  • SimpleMind – a robust and highly customizable mind mapping tool for ideation, planning, organization, and visualizing any structure, process, idea, or anything else trapped in your mind
  • Slack – Communicate with your team. It’s faster, better organized, and more secure than email.
  • SEMRush – SEO, PPC, content, social media and competitive research.
  • Ahrefs – Reveals tons of marketing opportunities in a few clicks!
  • Moz – Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.
  • Yoast – Helps with website optimization and SEO
  • Spyfu – Exposes the search marketing secret formula of your most successful competitors
  • Similar Sites – Discover the best websites and explore competitor and related sites
  • Similar Web – Access behind-the-scenes analytics for every site online
  • Wasp Inspector – Digital Analytics quality assurance auditing tool 
  • Headings Map – Generates a documentmap or index of any web document structured with headings
  • Keywords Everywhere – allows access to keyword metrics for any list of keywords and lets you download the list
  • Intellgynce – Shopify store & product analysis tool
  • Facebook Pixel Helper – a troubleshooting tool that helps you validate your pixel implementation or see if competitors are advertising on facebook and gethering data
  • G-Tag Assistant – troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more
  • Facebook Transparency – Provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running across facebook and its pages (including competitors…). AKA you can see exactly what ads your competition is running
  • buzzsumo – content marketing data
  • brandwatch#1 digital consumer intelligence platform.
  • talkwalker – Monitor social, reviews, blogs, forums, news sites & more on all markets in 198 languages
  • mentionlytics – Web & Social Media Monitoring Platform
  • Google Tools – All Google tools
    • Google Analytics – measure your advertising ROI as well as track your Flash, video, and social networking sites.
    • Google Trends –  website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages
    • Google Keyword planner – gives you insight into how often certain words are searched and how those searches have changed over time
    • Google Sheets – Get insights together with secure sharing in real-time and from any device
    • Google Docs – create, and collaborate on online documents
    • Google Slides – Make beautiful presentations and online slideshows together
    • Google Tag manager
  • Funnelscripts
  • Wappalyzer
  • Headings map
  • Midnight Lizard
  • Wasp inspector
  • SEO Quake
  • Gtag helper
  • Keyword surfer
  • Keywords everywhere
  • Intelligynce
  • eye dropper
  • grammarly
  • hunter.io – find professional email addresses in seconds and connect with the people that matter for your business.
  • lightshot – The fastest way to take a customizable screenshot
  • linkedin feed blocker
  • midnight lizard
  • Momentum
  • news feed eradicator – more of a time management tool but find that it helps a lot with staying focused when trying to work
  • whatruns
  • similar sites
  • similar web
  • OBS Studio
  • loom
  • Divi theme

All Resources

People

  • Ryan Deiss
  • Russ Henneberry
  • Frank Kern
  • Jeremy aynes
  • Joe Pulizzi
  • Gary Vaynerchuck
  • Chris Walker
  • Seth Godin
  • Ryan Levesque
  • Naval Ravikant
  • Tim Ferris
  • Tom Bilyeu
  • Gary aynerchuck
  • Neil Patel

Websites

Books

  • Conversion Code
  • Traffic secrets
  • Expert secrets
  • Dotcom secrets
  • Digital marketing for dummies
  • Content Inc
  • Content that converts
  • ASK
  • Content Rules
  • Getting everything you can out of everything you’ve got
  • 30 Days
  • Epic content marketing
  • Blue ocean shift
  • Flow
  • Unscripted
  • Blue ocean strategy
  • Words that sell
  • Phrases that sell
  • Die empty
  • The myth of multitasking
  • Getting everything you can
  • Out of all you’ve got
  • The four hour work week
  • Millionaire Success Habits
  • Strengths Finder
  • Behave
  • 30 days – russell brunson
  • Epic content marketing
  • 48 laws of power
  • Zero to one
  • Disciplined entrepreneurship
  • The happiness hypothesis
  • The obstacle is the way
  • The go giver
  • Essentialism