Digital Marketing Tools
I’m still actively adding and organizing/labeling these tools and resources. I’ve been asked for a list of all the tools and software I use personally and at work so I’m throwing it up before completing the organization of everything.
Here’s a glance at what it looked like before being separated into just resources and tools:
Like I mentioned above, some of these digital marketing tools listed below weren’t created specifically for marketing purposes.
My MOST USED digital marketing tools:
- Trello – Collaborate, manage projects, and reach new productivity peaks
- Adespresso – automate testing and optimization of paid social media campaigns on facebook and instagram
- Google Search Console – Helps you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results
- Geru – Simulate traffic, upsells, downsells, & more. Use GERU to figure out (optimize) your funnel numbers before you build
- Google Analytics – measure your advertising ROI
- SEO Quake – a free plugin for browsers that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit
- Screaming SEO Frog – fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites
- WordPress – Create a free website or build a blog with ease on WordPress.com. Dozens of free, customizable, mobile-ready designs and themes
- Divi Theme – A complete design framework that allows you to design and customize every part of your website from the ground up
- SimpleMind – The world leader in cross platform Mind Mapping tools
- Strategyzer – business planning and strategy
- Answer the Public – gives you popular questions to answer in your content and target keywords
- Google Keyword Planner – gives 1st party data about search volume and other metrics about keywords and phrases you’re thinking of using in marketing campaigns or content
- Keywords Everywhere – ideate and compare keywords
- Keywords Surfer – advanced version of keywords everywhere
- Google Trends – helps find and compare keywords you’re thinking of using and competing online for in SERPs
- Divi Theme – wordpress theme / site builder
- Pipedrive – crm (customer relationship management)
- Ontraport – crm, content and offer flow visualization, page / form builder, email automation
- Hubspot – crm, landing page / form builder, email automation
- WordPress – CMS (content management system), page editing and customization
- Canva – visual content (blog images, icons, logos, etc.) creation
- Clickfunnels – landing page and funnel builder (I prefer ontraport to clickfunnels because of its robustness and simplicity)
- IFTTT – integrate and automate with your most used apps (personal but has a business plan for business tools and processes)
- Zapier – same thing as above but mostly focused on business tools and processes
- IA Writer – for focused writing (lightweight, minimal, and easy to use)
- Just Press Record – (IOS only) never let a thought escape you again. Record whenever you are and wherever you are
- Otter AI – used to record and notate business / leadership meetings
- Anchor FM – used to record and distribute podcast episodes to all podcast platforms
- RescueTime – time tracking and url labeling
- Momentum – a home screen that appears whenever a browser tab gets opened on any of your devices
- Day 1 – (IOS only) my favorite journal app of any by far
- SimpleMind – a robust and highly customizable mind mapping tool for ideation, planning, organization, and visualizing any structure, process, idea, or anything else trapped in your mind
- Slack – Communicate with your team. It’s faster, better organized, and more secure than email.
- SEMRush – SEO, PPC, content, social media and competitive research.
- Ahrefs – Reveals tons of marketing opportunities in a few clicks!
- Moz – Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.
- Yoast – Helps with website optimization and SEO
- Spyfu – Exposes the search marketing secret formula of your most successful competitors
- Similar Sites – Discover the best websites and explore competitor and related sites
- Similar Web – Access behind-the-scenes analytics for every site online
- Wasp Inspector – Digital Analytics quality assurance auditing tool
- Headings Map – Generates a documentmap or index of any web document structured with headings
- Keywords Everywhere – allows access to keyword metrics for any list of keywords and lets you download the list
- Intellgynce – Shopify store & product analysis tool
- Facebook Pixel Helper – a troubleshooting tool that helps you validate your pixel implementation or see if competitors are advertising on facebook and gethering data
- G-Tag Assistant – troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more
- Facebook Transparency – Provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running across facebook and its pages (including competitors…). AKA you can see exactly what ads your competition is running
- buzzsumo – content marketing data
- brandwatch – #1 digital consumer intelligence platform.
- talkwalker – Monitor social, reviews, blogs, forums, news sites & more on all markets in 198 languages
- mentionlytics – Web & Social Media Monitoring Platform
- Google Tools – All Google tools
- Google Analytics – measure your advertising ROI as well as track your Flash, video, and social networking sites.
- Google Trends – website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages
- Google Keyword planner – gives you insight into how often certain words are searched and how those searches have changed over time
- Google Sheets – Get insights together with secure sharing in real-time and from any device
- Google Docs – create, and collaborate on online documents
- Google Slides – Make beautiful presentations and online slideshows together
- Google Tag manager –
- Funnelscripts –
- Wappalyzer –
- Headings map –
- Midnight Lizard –
- Wasp inspector –
- SEO Quake –
- Gtag helper –
- Keyword surfer –
- Keywords everywhere –
- Intelligynce –
- eye dropper –
- grammarly –
- hunter.io – find professional email addresses in seconds and connect with the people that matter for your business.
- lightshot – The fastest way to take a customizable screenshot
- linkedin feed blocker
- midnight lizard
- Momentum
- news feed eradicator – more of a time management tool but find that it helps a lot with staying focused when trying to work
- whatruns
- similar sites
- similar web
- OBS Studio
- loom
- Divi theme
All Resources
People
- Ryan Deiss
- Russ Henneberry
- Frank Kern
- Jeremy aynes
- Joe Pulizzi
- Gary Vaynerchuck
- Chris Walker
- Seth Godin
- Ryan Levesque
- Naval Ravikant
- Tim Ferris
- Tom Bilyeu
- Gary aynerchuck
- Neil Patel
Websites
- Sheets For Marketers
- Annielytics Audit checklist
- Annielytics Must Have Tools
- Content Marketing Institute
- Digital Marketer
- backlinko
Books
- Conversion Code
- Traffic secrets
- Expert secrets
- Dotcom secrets
- Digital marketing for dummies
- Content Inc
- Content that converts
- ASK
- Content Rules
- Getting everything you can out of everything you’ve got
- 30 Days
- Epic content marketing
- Blue ocean shift
- Flow
- Unscripted
- Blue ocean strategy
- Words that sell
- Phrases that sell
- Die empty
- The myth of multitasking
- Getting everything you can
- Out of all you’ve got
- The four hour work week
- Millionaire Success Habits
- Strengths Finder
- Behave
- 30 days – russell brunson
- Epic content marketing
- 48 laws of power
- Zero to one
- Disciplined entrepreneurship
- The happiness hypothesis
- The obstacle is the way
- The go giver
- Essentialism