Facebook Ads Services

Facebook ads are essential for growth. They aren’t the only kinds of ads that can be used obviously but they’re undoubtedly some of the most effective, reliable and robust.

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Why Facebook Ads?

 

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targeting capabilities

Facebook has a plethora of targeting capabilities and options to choose from. This ensures your ads are being seen by people most like the people who would likely do business with you.

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test and optimize

With facebook ads, you can create and test as many variations of an ad as you can come up with. This allows for a lot of room to play and innovate. 

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Retargeting

Facebook allows us to retarget people who have visited specific URLs on our website within the last 24 hours and 90 days. Retarget more, stay top of mind, and convert more site visitors into paying customers or clients.

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Video ads

Something that works really well is facebook video ads and retargeting people based on the view percentage of the video. Facebook allows you to target people that watched 25, 50, 75, 95 or 100 percent of a video.

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Custom audiences

You can create audiences that are similar to the people who have  interacted with your website content, people who are on your email list(s), people who have liked your page, etc. And facebook effectively finds people similar to them and allows you to target them with ads or content.

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ongoing analysis

Something that we always make sure of is that we constantly watch and tweak campaigns according to performance. 

Our Facebook Ads Process

1

Audience Research & Analysis

2

Strategy Development

3

Campaign Set Up & Automation 

4

Ongoing Optimization

When is a good time to use Facebook ads?

Facebook ads can be used at almost any time. Ideally you’d want to have your strategy, website, lead magnets, offer sequences, and all of that prepared and ready to plug and play with Facebook before starting but you can use facebooks ad platform without all of that. The effectiveness will just be lower than what it would have been with all of that in place.

Does Everyone Need a Facebook Ads?

I would say that all businesses could at least be taking advantage of the retargeting capabilities that Facebook has to offer. There may be a few businesses where Facebook ads aren’t effective but from our experience any business that has the budget for it could and should be taking advantage of them.

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