Content marketing can work for any business. With some businesses, there requires a bit more creativity than others but no matter the situation, content marketing can boost every metric of your business you can think of if done correctly and consistently. Sometimes it requires a lot of experimentation and iterations. In other cases, you find a content marketing strategy that works on the first go.

Absolutely. Even without getting immediate leads in from the content creation and promotion, you’re still gaining valuable insights into what resonates with your audience and what doesn’t. Over time, honing in on and creating more of the content that works will prove to be one of the most valuable things your business could be doing to attract more business.

This depends a lot on the context of the situation. If done consistently and correctly, 1-4 months is usually when things start to click and gain traction. Don’t expect to see a dramatic increase in KPIs hit at first. It’s just like with anything else, it takes a while at first, but when you do, stuff just absolutely takes off and you see exponential growth making up for the period of time where not much was seeming to happen. This time can be reduced by experimenting with content using paid ads to test faster and get rapid feedback.

Well, just like explained above. You create content that you think your audience would find useful and will help them reach their goals. You give value up front at scale (creating the content and then distributing it across the platforms that your audience is on and maybe even throw some money at the platform to get more eyeballs on it). And then tweak by tweak, you start to see results. Check out above in the “our process” section to get more in depth information on this or check out our content marketing blog post to get even more.

If you know Gary Vaynerchuck, you know he’s all about giving value up front and not having ANY expectations as far as return or ROI goes. He’s built a massive media agency around this philosophy of his. He knows that just by being in front of more people and helping them out in as many ways as he can, he’s going to get some kind of return over time if he continues to create, iterate, get better, and add value to the marketplace. Again, all without any expectation. It may seem counterintuitive to give away your information for free but it actually has quite the opposite effect than you’d expect.

Like we covered above, the more content you have out there and available for consumption, the more you’re going to rank on google, the more you and your website content will get linked to and recommended by different companies and people, and the more you’ll be asked to be involved with other things people are working on. You’ll see that you start to get more clients, partnerships, deals, gifts, unexpected thank you’s in your DMs from total strangers, etc. And overall, you just have to know that by doing this you’re going to not only help yourself but you’re going to help other companies and people.