Integrating AI With Marketing Operations

Integrating AI With Marketing Operations

As a business owner, it’s important to continually look for ways to improve efficiency and increase revenue. One way that B2B service-based mid-sized businesses can do this is by integrating artificial intelligence (AI) into their revenue operations. No More Low...
4 Marketing Funnel Essentials

4 Marketing Funnel Essentials

There are endless pieces of information about improving your marketing My goal is to simplify the idea of a marketing funnel for anyone getting started or wondering about what to prioritize This is going to be the simplest breakdown of a content marketing system....
Local SEO | What is it? Why is it Important?

Local SEO | What is it? Why is it Important?

SEO is vital to any business. But what’s the difference between local SEO and the other kinds of SEO (technical SEO, on-page SEO, and off-page SEO)? The main difference is that local SEO specifically is crucial for out-ranking LOCAL competition. You’re...
What is Content Marketing? Why is it needed?

What is Content Marketing? Why is it needed?

Content marketing is the effective content creation, distribution, or redistribution of content with the intention of attracting new business. Content is what captures and holds the attention of your target audience between the time they become aware of you and your...
AI For Revenue Operations Optimization

AI For Revenue Operations Optimization

Before diving in, I just want to let anyone reading know we’re looking for beta testers/teams/companies in a variety of verticals (ideally high ticket sales teams). Our goal is to siphon data from marketing and sales teams within various verticals for different kinds...
Lead Generation For Coaches

Lead Generation For Coaches

Creating a Lead Generation Machine for Your Coaching Business If you’re a coach, consultant, or anything along those lines, you may have faced similar hurdles as others like you probably when it comes to lead acquisition for your coaching, there’s a lot that you...
How We Decide | Notes

How We Decide | Notes

Predictions of dopamine – Consciousness May be an important part but it’s a slave to everything that lives beneath it. – Expectation is the result of dopamine neurons and their predictions based on past experiences. When we aren’t correct (or our...
Digital Marketing & Machine Learning Pair Up

Digital Marketing & Machine Learning Pair Up

Combining Digital Marketing, Machine Learning and Psychometrics To Positively Impact The World We recently finished a project with Mental Gurus to see what kind of data they could collect and use to help improve their pattern recognition and other processes that help...
The Online Customer Journey 2021

The Online Customer Journey 2021

Turning Online Prospects into High Value Clients Online in 2021 As technology progresses, our ability to track, measure and optimize increases. One of the most important things to always be doing as a business in my opinion is digging deeper into patterns in your data...